The “Reckless Driving Kills” campaign in New York shows images of grieving family members at the fatal crash sites of their loved ones

40% of the people who die in a car accident in New York, are the victims of reckless and dangerous drivers. Drivers who are speeding, not yielding to pedestrians in crosswalks or being distracted while driving have killed too many people on the streets of New York City.
By showing images of grieving families at the location of the accident that killed their loved ones, the New York City Department of Transportation new ad campaign sends a very strong message to New Yorkers to stop driving dangerously to reduce the number of people dying in car accidents caused by dangerous driving.